Make bicycling safer for everyone.

Put the phone down and keep your eyes on the road.


The simple act of riding a bike is joyful, liberating, and empowering. Since 2005, studies have shown that 60 percent of the population would like to ride a bike but don’t because of their fears. The perception that ‘riding a bike is dangerous’ is keeping people from discovering the joy and freedom of riding a bike. So, we’re going to change that by making our roads safer and putting an end to distracted driving.


Bike Blue is a non-profit organization dedicated to creating a safer environment for all road-users and putting more people safely on bicycles. Our mission is to promote safer bicycling, improve the economic health of the bicycle industry, and initiate legislative change to foster safer road use for all road-users.


We are building a coalition of bicyclists and industry partners who understand the necessity and the value of making our roadways safer. As bicyclists, we need to stand together and become the driving force behind distracted driving reform.

Distracted driving is epidemic. For bicyclists, the evidence is frightening. Research from 1986 to 2009 shows an average of 31 bicycle fatalities a year due to motorists’ failure to see the bicyclists and hitting them from behind. By 2012 that figure had grown, by over 600 percent, to 220 bicycle fatalities from rear end collisions. Other factors may have contributed to that increase. But, distracted driving is certainly the primary causative factor.


Distracted driving reform is for the safety of ALL road-users. It affects the lives of every person who walks across a street, drives on, or rides on one. As bicyclists, we can do more for safer bicycling and more for creating safer streets for all road-users. In 2015, the League of American Bicyclists announced that 104 million people got on a bike the previous year. In the Spring of 2016, over 66 million of us rode a bicycle on a regular basis.

AARP, the most powerful civic group in the United States, has a little over 37 million members. As bicyclists, we are nearly twice the size of AARP. Our collective voice has amazing power. It’s time to stand up and use it.


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